What Are VALS and Jicnar Scales
Audience Profiling...
Institutions will only invest in an album to make money. Audience profiling help institutions divide audiences into segments. This is achieved both demographically and psychographically.
Demographic segmentation - Social criteria such as gender, race, class and sexuality. One common demographic approach to audience involves the JICNARS scale.
Psychographic Segmentation - based on lifestyle choices, beliefs, values and attitudes. VALS, the Values Attitudes and Lifestyles classification system is the best known system
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