Developed Idea

Music Video Idea 1 After Feedback...


A teenage boy is caring for his younger sibling. We open by seeing a light switch being turned on. It's Christmas day and the younger brother/sister is ill in bed. The older brother puts a sad looking santa hat on him, gives him some buttered toast and leaves embarrassed that he couldn't give him more. He then leaves the house, picking up a paper bag on the way out. As he walks the down the street we get the sense he doesn't feel welcome. We see judgemental residents, scared looking children and violent looking dogs. As he continues to walk, we see him peak into the bag, which contains a handgun. He picks up his speed and in doing so reveals where he is headed. A local newsagents. He then goes into the shop and after nervously making up his mind, takes out the gun and begins to rob the place. We see his nerves, and the judgemental faces of witnesses around him. He is wearing a typical teenage outfit of tracksuits and a black puffer jacket, with his hood up. Finally having taken the money from the cashier, he looks around and sees a line of Xmas teddy bears. He takes one and stuffs it in his bag on top of the pile of crumpled notes. He then proceeds to run from the shop and sprint back to the council house he lives in. The weather is gloomy and cars beep their horns as he runs in front of them. Having gotten home, he reveals a recently bought bag of food, and gives his sibling the teddy. The last thing we see is the stuffed bear being cuddled.

Throughout the video there is one other element, which is an aggressive band performance. The band have two separate scenes, where both are identical but the scenery is different. In one they wear all black in a white void and the other they wear all white in a black void. The edit will cut back and forth between these to the music.

The symbolic idea behind the video is that people aren't always how they seem, and although it may look like someone is doing something wrong, it  may be for a good purpose.