Our Artist's Target Audience

Our Artist's Audience

Who is the audience that we aim to sell our album to? At the end of the day, any record company will invest in an album to MAKE MONEY, there's nothing more true than that. Therefore we have to cater our product to a formed audience in order for it to be accepted well.

To simply choose who the audience is, VALS and the JICNAR scale can categorise the buyers into a small group. Our audience is likely to be between the ages of 15-17, and so teenage VALS can be used. Using the odd choice of words given, our audience would fit somewhere between drifters and utopians, who some could call hippies. They at their young age have no serious issues, and simply 'wanna spread the love'. I'd say the audience would also tend towards being made up of boys, simply due to the drug culture within

Our artist will appeal to this audience, through his laid back attitude, lazy clothing, and childish imagination. No aggression or rioting will be promoted but instead the product will just be a feel-good album. Naturally young people are renown for trying drugs and so the psychedelic 'trippy' video will be accepted well. The artist himself will also be very young, and so the free-lovin' teens will be able to relate to him more.

Mood Board for our Target Audience's Interests