Treatment FeedBack

Things That Need Considering...

Firstly the song needs cutting down, as it will be incredibly difficult to film enough interesting footage to fill the time. Another thing mentioned was that all the ridiculous costumes would make the video look cheap and unprofessional. Instead we could go for more symbolic outfits. Some ideas include dressing the icecream girls in Neapolitan themed dresses or even less obvious, shiny, silver dresses.

The ice cream van idea is really good, and if we could do it, the feature would really add a professional tone. However the transitions
between sets need to be fully planned out. Are we cutting directly between elements or are we transitioning through smoke? The video doesn't need to be so narrative either, and the child walking his dog idea doesn't really add much other than a way to the van. Instead we could focus around the ice cream vendor instead and remove the boy. This would also help us shoot the video within the time constraints as we'd only have two sets. Originally we pitched an almost clockwork dance for the ice creams but the feedback we got preferred the idea of a smooth silky dance to relate to the smoothness of ice cream.

The story behind the ice cream seller could be to do with lost dreams, and have him hate his job. This would fit nicely with the crazy visuals as it could be him imagining a 'happy place' or even losing his mind. We could portray the ice cream man's imagination with a psychedelic style, potentially using a kaleidoscope style. Another suggestion was to include some impossible 'mind-blowers' like a continuous zoom into infinite ice cream van windows. This could look genuinely great, especially if we used the green screen to our advantage. A small comment was that the ice cream inflatables may be to small and insignificant to be fully noticed, and so large, colourful floats are necessary.




Finally for the end of the video, it was suggested that the camera pulls all the way out of the studio, through the van, out the window and in front of the van where the ice cream man hands over a lolly to the audience.


A trippy video showcasing the endless kaleidoscope style

Overall I picture the video to be more based around the ice cream vendor's dreams of being more, in his psychedelic ice cream dream world. I want to attempt the kaleidoscope effect, as the ice creams and lollys would make a brilliantly colourful visual.