The Results
Below is the video of our focus group. We first showed the group our website, followed by the music video thus far.
We were lucky to have such a responsive focus group, who were very willing to share their thoughts freely. The overall response was that they liked the campaign, and that the music video really captured the 'trippy' psychedelic genre. The changes that they would have liked to see are as follows:
- Reduce the amount going on on the website - too many conflicting visuals make the website hard to look at
- Change the font and font colour on the website to something more visible
- Add more to the about page - this is incredibly important as we are aiming to sell the artist
- Advertise the video more!
The group were particularly impressed by the social media accounts, as well as the merchandise store. Overall it was a very successful focus group
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