Having asked various questions, Harry and I turned any data I could on the whole campaign into various charts. The data is very helpful, and shows us that the background of our website clearly needs changing. The video could be changed to fit one of the 4 concepts that the audience picked up on, however they are all very similar, and in my opinion should all be prominent in the video. Only 2 out of the 7 people we showed the music video to said they lost interest at some point, however one said afterwards that she has ADHD and it wasn't because of the video! Unfortunately we didn't ask many quantitative questions and so we couldn't graph more. The other points that were prominent was to change the website fonts, and colours to make everything less of an eyesore. 
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