What are Websites used For?

A Site for Sore Eyes...

 

A website is a perfect means of selling and distributing an artists work directly to their audience. This is because usually anyone interested enough to find the website is into the music or the artist(s) themselves.




There are a many reasons a record company would enforce using a website. One of the reasons is to inform their audience, not only about concerts and new music but about the artists themselves. The more an audience feels they personally know the artist the more likely they are to remain a loyal follower.

Naturally making money is another huge reason for creating a site. Its a one stop shop, only visited by the target audience, in which new songs and albums, concert tickets and merchandise are all sold on, and its free! Theres no way to reach an audience wider than online.

It's also just a good way to showcase new music videos, which could be missed by the audience on YouTube if the band is small.

Overall websites are an incredibly essential platform for a band's promotion. There is no better way to directly inform and sell to the target audience directly. They can be constantly updated and changed to match new album or video releases, and become a hub for selling concert tickets, merchandise and new music. Not only is this one of the greatest promotional/ distribution tools available, Its also free!