Reasons Behind My Digipak Idea

Reasons Behind My Idea

I ran with three themes for this idea. I wanted psychedelic colours, child-like themes and a subtle connection to the music video. I feel the album name, Imaginary Friends, ticks all these boxes

Having looked at various other albums, I designed 3 very rough front covers, from which I chose my favourite. The flowing colours flowing from the melting ice lolly are very vibrant, but not intense like an EDM or electric album. Instead I think the simple rainbow looks child-like and it creates a real 80s vibe which I hope to drive through all parts of our campaign. 

For font, I simply chose for it to be handwritten, matching the style of many other albums by conforming to a care-free style. Although there are 7 songs listed, I aim to write around 9 for the real thing, as is the usual size of albums within the genre. I named these very randomly, some with comical names and others with deeper undertones. This is very similar to other albums. The dripping of the melted ice lolly adds a nice change to solid bars of colour throughout the whole digipak.

I think the target audience would pick the album up as it is instantly recognisable as psychedelic or 'trippy'. Star theory is expressed on every side. The intense colour, with the relaxed summery design gives our artist a care free, child-like vision, which appeals hugely to our young audience.

For the CD, I wanted to create a hypnotic effect using the same colours, so that when spinning the disk creates a kaleidoscope of sorts. 

The inside left is another link the video, showing the artists round sunglasses, but with a psychedelic backdrop to fit the rest of the digipak. I included these not only because of the 80s style, but also because of the idea of these type of psychedelic glasses being associated with 'acid culture'. They also simply serve as a nice visual.